The prevailing belief about success in today’s culture is that hard work and effort doesn’t matter anymore. Everyone is looking for a shortcut to success and most just get lucky. But the truth is that very little people get lucky and the great majority of successful people just try harder, get stronger, and get better. Seth Godin writes:
Effort takes many forms. Showing up, certainly. Knowing stuff (being smart might be luck of the draw, but knowing stuff is the result of effort). Being kind when it’s more fun not to. Paying forward when there’s no hope of tangible reward. Doing the right thing. You’ve heard these things a hundred times before, of course, but I guess it’s easier to bet on luck.
Luck is for amateurs.
Maybe video games are not as “intellectually stimulating” as a good novel, but I’m all for any tactic that gets children into reading.
Sites that serve as a comprehensive and reliable filter of information on a topic will be read, but they’ll always have to compete with other fast-paced news publishers. To aggregate information is incredibly easy. To process, analyze and situate it within a big picture context while offering an intriguing/unique perspective is considerably more difficult.
Those who can do so will be trusted: they are a valuable knowledge asset for any reader.