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animalcollectiveby Aaron.Fowler

If you’re tired of all the hyperbole Animal Collective’s Merriweather Post Pavilion has created by music bloggers that have read too many times Psychotic Reactions and Carburetor Dungs, this post over at Hipster Runoff called “Animal Collective is a Band Created By/For/On the Internet” is a very in depth overview of why that has happened. Kind a meta post. A review about reviews. But it’s a really good read. It’s really more about music in the age of the internet and how a band like Animal Collective has thrived in it. I particularly like this bit about music criticism and reviews:

GENERIC MUSIC CRITICISM IS STILL IMPORTANT TO PEOPLE?

I think the music reviews of Merriweather Post Pavvy will probably be ‘the last great music reviews’ of all time. In our current information economy, it takes less time to sample an album than it does to read a review with big words describing sound + references to bands that we don’t know + references to tidbits of information about the band that we don’t know. Are Music Reviews meant to be read before or after a reader hears the album? I feel like people use them to a) find out what is good, usually based only on a number (9.6/10) and b) to reaffirm that an album is good after they have already decided that they liked an album. If I were running a review site, I would try to keep everything positive so that I wouldn’t alienate one, kind of like Amazon reviews. In order to build a meaningful online brand, you must pick a type of music that you consider to be irrelevant + inauthentic, and continue to give these bands poor scores.

Check it out. Bookmarking is highly recommended and a tolerance for “chat and texting language”. There’s a lot “U” for “You” and that sort of thing.

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