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The Persistence Paradox

Kevin Kelly linked to a research paper called Persistence and Success in an Attention Economy. The research concludes that no matter how better you get at doing stuff on the internet, particularly with posting videos to Youtube, the more you post the less traffic you get.

People persistently upload content to social media sites, hoping for the highly unlikely outcome of topping the charts and reaching a wide audience. And yet, an analysis of the production histories and success dynamics of 10 million videos from YouTube revealed that the more frequently an individual uploads content the less likely it is that it will reach a success threshold. This paradoxical result is further compounded by the fact that the average quality of submissions does increase with the number of uploads, with the likelihood of success less than that of playing a lottery.

Hoping that this “paradox” is exclusive to Youtube.

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