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The title is a quote taken from the video above. Tyler Cowen, of Marginal Revolution, talks about his approach to blogging and advises that you shouldn’t be thinking about what readers would like because “it makes the blog boring, less innovating, and less¬†entrepreneurial”.(paraphrased)

The 8 minutes are totally worth watching and it’s great to hear about smart people other than tech bloggers, or the “how to blog bloggers”, talking about the medium.