Sonic Youth’s bassist Kim Gordon tells in a interview to the Guardian that Radiohead’s experimental business model of “pay if you want” makes other bands look bad.
“They did a marketing ploy by themselves and then got someone else to put it out,” Gordon told The Guardian Friday. “It seemed really community-oriented, but it wasn’t catered towards their musician brothers and sisters, who don’t sell as many records as them. It makes everyone else look bad for not offering their music for whatever.
“It was a good marketing ploy and I wish I’d thought of it! But we’re not in that position either. We might not have been able to put out a record for another couple of years if we’d done it ourselves: It’s a lot of work. And it takes away from the actual making music.”
I understand what Kim Gordon means only in the sense that only a band like Radiohead can pull off a “pay if you like” business model. But I don’t understand where she’s getting the idea that it was a “community oriented” proposition. There’s a tendency to equate “free” with communism or socialism, but it’s still business and totally capitalistic.