In a segment called “i” on News on The Daily Show, Jon Stewart takes on CNN’s big embracement of social media. The key thing he says: “Why would I want to follow CNN on Twitter, if I want to follow CNN, I can follow them on CNN?” The slamming in the video begins around the 3:30 mark where he makes fun of the ridiculousness of asking people for their opinions on every popular social networking site like Twitter, Facebook, Myspace, etc. CNN’s adoption of social media of course is not exactly to “let people make the news”, but to have the most direct contact with their target demographic. Participatory journalism? Yeah right. More like flattering our audience.