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Wired‘s chief editor Chris Anderson was last night on the Colbert Report promoting his book Free: The Future of Radical Price. I downloaded the audio book some days ago, but I still haven’t finished it. I don’t know squat about business and finance. I even struggle in getting the “supply-demand” thing straight. But my impression so far is that it’s intellectually interesting, but theoretically contradictory and fishy. Till’ now I’m confused about the really, really free, the somewhat free, and the close to zero. There’s a chapter were he even gets all etymological on the word free. My rhetorical question is: How can there be on economy based on really, really free, with an exchange of zero goods, but make money somehow and call that “free”?