Steve Pavlina once wrote, that “studying SEO (Search Engine Optimization) to be a better blogger, is like a bad poet concluding that the key to great poetry is better fonts.” The above post by Derek Powazek is around that same line, but a little more contrarian and polemic. Here’s one nugget:
Worse than the hackers are the competent journalists and site creators that are making legitimate content online, but get seduced by the SEO dark side into thinking they need to create content for Google instead of for their readers. It dumbs-down the content, which turns off your real audience, which ultimately makes you less valuable to advertisers. If you want to know why there’s so much remnant advertising on online news sites, it’s because you’re treating the stories like remnants already.
To rephrase that clever poet metaphor, nice fonts are not going to help if the content is crap.