How might we come to a more objective definition of “douchebag”? Perhaps the key lies in studying the term’s closest relatives. Take “bro.” On UrbanDictionary.com, bro has been externally defined by the same characteristics as Bans’ douche: bros join fraternities, wear baseball caps, spike their hair, pop their collars, clutch red plastic cups, and are proud of it. But unlike “douchebag,” people actually call themselves “bros.” Is it possible that the term “bro” functions as a way for douchebags to reveal their “pretentious pride” in their fratty lifestyles without admitting how douchey it all is?
The answer to the last question is a definite yes.