I’m going to lower the standards I set up here a bit. This weblog has never focused on any particular niche, but I have tried to focus on some topics. Mostly what you see in the Categories area. But that hasn’t worked out for me. I’ve been imposing on myself some unnecessary pressure. I’m not making any money and while the traffic has had a big bump, it’s generally super low. And I keep coming back to this article, The Rise of the Tablog, and I really don’t want to be another “Tablogger”:
It’s frightfully hard to write a blog without feeling that it must do something: even the most humble blogger is encouraged to create a unique selling point, target a ‘laser-focussed niche’, embrace social media, spawn viral content, track stats, and have a dedicated marketing drive; they must teach and inspire, build ‘authority’, start a ‘conversation’, and foster a ‘community’; they should seek out a purpose, a gameplan, a revenue stream, and an exit strategy.
This socially enforced framework creates problems, not least of which in changing Web writing from an expressive, emotive celebration of free speech to an electronic stocking filler: tabloggers aren’t writing; they’re creating content — content that hopes to satisfy self-inflicted quotas, boost traffic, and burn another post on the digital altar to appease the blods. Tabloggers write from a sense of obligation; a feeling that their content must be regular and — worst of all — useful. And I’m not alone in thinking that it’s a shame:
“It is a very sad thing that nowadays there is so little useless information.” ~ Oscar Wilde
It’s not that all the standards are going away. I still believe in a bit of editing and self constraint. I don’t want to make this into a dear diary sort of thing. But I’m gonna stop pressuring myself into writing something “useful” all the time.