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On Newsweek

This is what it all boils down to:

I think a lot of news organizations are throwing things against the wall to see what’ll stick. They believe getting input from audience is the key, or hopping on the Tumblr bandwagon, or starting up a twitter account. The problem with all those things is that they function just like a photo of a sexy model. It’s enough in the short term to get some dumb kid to flip through the pages, but it’s not enough to win a reader. It’s not enough to get two college professors to pay for another years’ subscription.

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