Were do they all come from? About 847 million of them apparently come from Facebook.
Self-presentation on Facebook is continuous, intensely mediated, and possessed of a phony nonchalance that eliminates even the potential for spontaneity. (“Look how casually I threw up these three photos from the party at which I took 300 photos!”) Curating the exhibition of the self has become a 24/7 occupation. Perhaps not surprisingly, then, the Australian study “Who Uses Facebook?” found a significant correlation between Facebook use and narcissism: “Facebook users have higher levels of total narcissism, exhibitionism, and leadership than Facebook nonusers,” the study’s authors wrote. “In fact, it could be argued that Facebook specifically gratifies the narcissistic individual’s need to engage in self-promoting and superficial behavior.”