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Tweetage Wasteland : The Action Movie Blog Post

Simply fantastic read.

I recently heard a pitch from the founder of company that – like many start-ups these days – has the goal of garnering a large percentage of your mindshare on the second screen. The second screen is how media types refer to your computer while you’re watching TV. To them, the idea that you’d ever just be watching television seems about as likely as you reading hieroglyphics by torchlight.